Monday, December 10, 2012

Pharmaceutical Ads from Ridendo magazine

Ridendo was a medical and humor magazine distributed to French physicians from 1933 to 1977. Illustrator Jérôme Dubois has curated a collection of the magazine's covers and content from the 1930s.
This post at 50 Watts shows some gorgeous pharmaceutical ads from that era.

ad for Serenol
Neuro-vegetative unbalance
Anxiety, Emotionalism, Nervous Dyspepsia, Etc.
from the collection of Jérôme Dubois


ad for Opocalcium
from the collection of Jérôme Dubois


ad for Anaclasine (which seems to cure everything)
from the collection of Jérôme Dubois

What exactly is neuro-vegetative unbalance? Anyone?

There are lots more illustrations here.

Thanks Bruce!

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