Lacoste's Save Our Species Edition Dropped Iconic Croc

Fashion brand Lacoste, in collaboration with the International Union for Conservation of Nature, produced a limited collection to raise awareness of threatened species. They replaced the iconic crocodile on their polo shirts with endangered animals. The number of polos that the brand produced for each threatened species corresponded to the number of animals left in the wild.

"For instance, the polo bearing the icon of the Gulf of California porpoise was released in a run of only 30, while the Anegada iguana had a total of 450 produced. Other species featured include the Sumatran tiger, the Javan rhino, and the Burmese roofed turtle."

The Save Our Species run sold out almost instantly but you can still donate to the IUCN for wildlife conservation here.

Via PLAIN Magazine