Tuesday, November 14, 2017

The Eiffel Tower Was Once The World's Largest Car Ad


Advertising on public buildings has stirred a lot of controversy over the years but the siren call of ad revenue has often been irresistible. From 1925-1936 French automobile maker André Citroën actually rented the Eiffel Tower  from the Parisian government and had the Citroen brand name embellished across it using 250,000 lights. The advertisement blazed so brightly that it was visible from nearly 20 miles away, and Charles Lindbergh used it as a beacon when he landed in Paris on his 1927 solo trans-Atlantic flight.

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