The last Volkswagen Beetle rolled off the assembly line in Mexico in 2003. In 2010, native Mexican artisans were given the task of decorating a VW Beetle in their traditional style to promote their culture. The name Vochol is a combination of “vocho”, a term used for the Beetle in Mexico, and “Huichol” the name of the Wirrárika indigenous group. The Huichol are famous for their unique and colourful art pieces, made with yarn, seeds, and beads. More than 2 million beads were used in the project.