Tuesday, October 25, 2016

Jarritos Ad Is A Unifying Moment In This Presidential Election

Soft drink company, Jarritos, has a new commercial directed by Diego Lunais that positions it as a voice in American politics and a strong supporter of immigration reform. It takes viewers on a trip to America through the eyes of an immigrant.

The two-minute video focuses on the experiences of Mexican immigrants crossing the border into the US, but also uses archival footage to tell the stories of European immigrants landing on American shores for the first time.

Via First We Feast

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