Brazilian publisher, L&PM Editors is selling a line of classic literature and comics that double as subway tickets and will induce riders to read more.
Ticket Books from Agência Africa on Vimeo.
The Ticket Books project started out as a promotion for World Book Day when the publisher gave away 10,000 Ticket Books at stations across São Paulo. Each Ticket Book has an RFID card embedded in the back cover that comes loaded with enough credit for 10 rides, which means that reader can simply scan their books at the turnstyle just like a normal subway pass. When the book runs out of trips, it can be recharged online.