Tuesday, July 05, 2016

This Toaster Has Taken Japan By Storm

I love a piece of toast with a cup of extra strong Barry's tea. I always thought that the secret to good toast relied on the quality of the bread. Apparently this is not always the case. Small Tokyo-based appliance maker Balmuda found that steam and carefully calibrated heat cycles transform store-bought bread into something that smells, tastes and feels like it popped out of a baker's oven.

Company founder Gen Terao discovered the secret to perfect toast while grilling bread at a company picnic on a rainy day. When the rain stopped the toast was not as good. He realized that steam traps moisture inside the bread while it's being warmed at a low temperature. The heat is cranked up just at the end, giving it a perfect crust.

Sadly there are no plans to market the $230 toaster in Europe or North America.


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