Monday, September 07, 2015

FT's Clever New 404 Page

To understand the new 404 error page at the Financial Times you need a highbrow sense of humour and a solid grounding in economic theory.

Reasons why you you haven't found a page include:
  • Efficient Market Hypothesis (If you had paid enough for the page, it would have appeared) 
  • The Speculative Bubble (the page never actually existed and was fundamentally impossible, but everyone bought into it in a frenzy and it’s all now ending in tears) 
  • Socialism (If you were to get the page you wanted you might get a better page than someone else, which would be unfair. This way at least everyone gets the same.)

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