Wednesday, August 19, 2015

The Great Warm-Up Cup

"The North Face 100 Ultra Marathon is so tough, it makes other marathons look like a warm-up. To recruit hardcore runners, we hijacked the finish line of one of Asia’s biggest marathons, the Great Wuxi Marathon, and awarded finishers with the ultimate symbol of under-achievement –
The Great Warm-Up Cup – plated in gold, dripping with irony."
The North Face : The Great Warm-Up Cup from Joseph G. Davies on Vimeo.

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