The artistic process begins with the search for the city, the building, and most importantly the person to be depicted. This person must have a sense of belonging to the city that hosts the artwork, and must accept being converted into a monumental hero (like those of modernity described and defended by Baudelaire.) Rodriguez-Gerada's protagonists become Goliaths confronting the powerful King Davids of politics and advertising. They reclaim the public spaces that have been snatched from our hands by advertisers anxious to sell us perfect men and women, and politicians, who against all the evidence, want to convince us that they are perfect.
Identity Series Site